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San fernando Business Journal

Media and Technology---Small Firm Hopes Public Stance Will Help it Grow

http://www.cbjonline.com/index_sfv.html

November 12, 2001

Detecting Gold
Billy Carmen knew he had the right idea when his new metal detector
began selling in small hardware stores.

Carmen, CEO of Van Nuys-based Wizard Industries Inc., has turned his
once bulky metal detector into a state-of-the art device that can be
used by carpenters to find a nail embedded in a piece of wood, to
children who want to conduct their own metal-detecting experiment.

“I’m not planning on competing with the big companies, but we do plan
to be successful,” said Carmen, who has so far sold more than 200,000
metal detectors after one year in business.

Carmen’s big seller is the Security Wizard, a baton-like metal detector
used by security officers at airports. But security isn’t the only
reason to own a metal detector, Carmen said.

So far, Carmen has created a small, paint brush-size metal detector
that can find studs on a drywall and another similar unit that can
detect buckshot in game.

Carmen said he expects the company to gross $1.3 million this year,
with sales for next year projected to double. Carmen, a former web site
designer, said he invested $75,000 to start the firm back in January.

Call 888-346-3826 today for a sales rep near you.

High resolution print images are available at: http://wizarddetectors.com/productimages.cfm